DENE FLUDE

Hi! I’m Dene 

Health and Fitness has always been an important part of my life, primarily due to the fact that I played soccer growing up. At the age of 12 I was selected for the NZ Football Academy. Having an older brother to play against in the back garden at home made me very competitive. In 2007, I left the NZ Army and pursued my qualifications in Fitness Training from Auckland University of Technology. I then participated in an event that had a huge influence on my perception of fitness, the Bill Phillips “Body for Life” 12 week challenge. I loved this concept so much that I created my own version, Ultimate Body Transformation (UBT) 10 week challenge. 

After completing my very own UBT 10 Week Challenge in 2007, I used my own before and after photo to get 7 people on the first UBT 10 Week Challenge. Over the years, I have grown the challenge to being more scalable and achievable! Today, the challenge is a huge success and we have hundreds of participants take on the challenge each year at my own gym in Auckland, New Zealand. I could not be happier with the growth of my company, however, I am looking to grow my reach on people online and outside of my gym, so that I can positively impact more lives out there.

As there have been successes, there have been roadblocks and difficulties along the way. Managing four businesses can be quite challenging in the sense of not having time to keep myself in competitive shape. I would like to compete at the highest level in CrossFit, which is both my motivation and biggest challenge yet. My general health and fitness is very important to me, so the sacrifices are worth it! 

I want to use my Platform to encourage people who lack confidence in themselves, to start believing that they can make a huge difference in their lives within 10 weeks! Why I love being in the gym and fitness as a whole is due to the change I see in people. The changes to not only their physical state but more importantly their mental approach to life from there forward. It’s remarkable and incredibly encouraging for me as a trainer! 

My future goal is to grow UBT around the globe to promote how beneficial fitness is, by tapping into your potential and implementing healthy lifestyle habits. The aim of the Ultimate Body Challenge is to maximise results in a relatively short period of time and to encourage healthy habits that will leave long lasting effects on your lifestyle. 

Join the community of hundreds UBT members who have already transformed their lives.

Let’s get started!

- UBT Muscle Building (Elite)

WHY JOIN?

Are you tired of not seeing results from your training? 

Perhaps you're struggling with getting into a training routine? 

Do you want to feel stronger and confident, all while getting in the best shape of your life?

The ULTIMATE BODY TRANSFORMATION program can help you achieve your goals! 

At ULTIMATE BODY TRANSFORMATION, we design plans that are realistic, achievable and catered to what YOU need. Your plan is based purely on what goals, preferences and body statistics you have! 

There are no phoney pricing plans that are designed to milk money out of you. With Ultimate Body Transformation there are no upfront or ongoing franchise fees. Straight forward and realistic pricing plans to fit your lifestyle and needs. 

The value in our products can easily be seen within the first sign up. We are with you from beginning to end and ultimately, are rooting for you to make changes to your HABITS THAT WILL CHANGE YOUR LIFE, LONGTERM. 

Our aim has always been to make UBT a challenge that can be completed by people of all fitness levels and positioned at a level that is affordable to as many people as possible

JOIN OUR UBT ONLINE MEMBERS AND MAKE THE NECESSARY LIFE CHANGES THAT SO MANY OTHER HAVE ALREADY!